PETA Asia-Pacific
GPO Box 1700
Hong Kong
info[at]petaasiapacific.org

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Mission Statement

People for the Ethical Treatment of Animals (PETA), with more than a million members and supporters, is the largest animal rights organization in the world. Founded in 1980, PETA is dedicated to establishing and protecting the rights of all animals. PETA operates under the simple principle that animals are not ours to eat, wear, experiment on, or use for entertainment.

PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: on factory farms, in laboratories, in the clothing trade, and in the entertainment industry. We also work on a variety of other issues, including the cruel killing of beavers, birds and other "pests," and the abuse of backyard dogs.

PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns..

Stars Shine for PETA in the Philippines

They are animal rights activists first and actors, models, singers, and photographers second -- and they have played a key role in shedding light on PETA's work for animals in the Philippines.

PETA launched our first celebrity ad in the Philippines in 2004, which promoted a healthy vegetarian diet, featuring radiant top model Isabel Roces -- granddaughter of Don Chino Roces -- in a stunning gown made entirely of cabbage leaves.

A year later, this time wearing little more than a smile, Isabel posed again for a PETA ad. The picture of vegetarian health and beauty, Isabel reclined naked amid carefully arranged hot chili peppers under a sign reading, "Spice up your diet. Go vegetarian."

Heating up the vegetarian scene is musician Kitchie Nadal, who has been spotted wearing PETA logo T-shirts at concerts and poetry readings.

Models and longtime vegetarians Chin-Chin Gutierrez, Raya Mananquil, and Corey Wills have graced PETA ads as well. Chin-Chin dressed as a sexy mermaid to stick up for sea life. And in an ad released just in time for Christmas, Raya posed as a modern-day angel holding a baby pig, encouraging people in the Philippines&emdash;home to Asia's largest pig-rearing factory farm&emdash;to "be an angel: Go vegetarian." In the first of two ads that he modeled for, Corey wore a Santa hat and had a baby chick on his shoulder, wishing everyone a "Merry Chickmas! Bring Joy to a Bird's World&emdash;Boycott KFC." In the second ad, Corey posed with three chicks to let people know that chicks love a vegetarian. The chicks are now full grown and live in Palawan.

Helping to make these beautiful ads possible are several of the country's top photographers, including Toto Labrador, Giampero Gastaldi, Victor Consunji, and Ronnie Salvacion, who have all donated their skills to PETA.

Vegetarian Diets: Good for Animals, the Environment, and You!

As more and more U.S. and European corporations move their production overseas in an effort to dodge strict environmental laws, the Philippines has seen an expansion of cruel, environmentally destructive factory farms that gobble up water, energy, and land.

In factory farms, animals are kept in small stalls or cages, where they are often unable to turn around or take even a single step in any direction. They are deprived of everything that is natural and important to them, including exercise, sunlight, and even the feel of grass beneath their feet.

Vegetarian food is heart-smart: Animal foods are full of fat and cholesterol that can clog arteries and lead to heart disease, cancer, obesity, and other illnesses. Avoid supporting factory-farm cruelty. Please watch PETA's powerful video "Meet Your Meat," and order a free vegetarian starter kit.